Hollywood star Leonardo DiCaprio has purchased an ownership position in French champagne producer Telmont, according to its majority owner, Remy Cointreau, on Wednesday, as premium firms seek celebrity endorsements to extend their appeal.

“From safeguarding wildlife on its property to using 100 percent renewable power, Champagne Telmont is dedicated to significantly reduce its environmental impact, making me happy to join as an investor,” stated DiCaprio in a statement.

LVMH’s Moet Hennessy purchased a 50% stake in rap singer Jay-Armand Z’s de Brignac champagne brand in February 2021.

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